First came the celebrity fragrance craze. It seemed like half the fragrance section in a department store had celeb perfumes sprawled all over it. Although that is still going strong - some stars that have been successful just keep churning out more and more scents - the new craze seems to be celebrity skincare and makeup collections. Here are the newest ones that I've found:
Heidi Klum - In an Instant
I saw this on an infomercial while getting ready for work one morning. Heidi and another woman demonstrate this product and it seemed to work nicely. It immediately fills in lines around the eyes to freshen up your look. I know, I sound like such a sucker right now huh? Oh look, it's a miracle! No more under eye lines! I'm not sure that i'll be shelling out the $40 for it, but at least it's not another fragrance.
Cindy Crawford - Meaningful Beauty
Another infomercial "gem." I groaned when I saw that Cindy Crawford developed her own skincare line. I mean I guess it makes sense - former model, obvious good looks, why not "share the wealth" with the rest of us chicks? I can't help but be skeptical of this - none of the products jump out at me as being unique or interesting in anyway. Further, I doubt that your inner Cindy Crawford is going to magically sprout out when using one of these face cremes. I know, i'm being a total Debbie Downer right? Well, someone prove me wrong! =)
Salma Hayek - Nuance Salma launched Nuance, which includes everything from makeup, to skincare, haircare, body care, and so forth. I read up on this more, and it seems like she played a huge part in developing these items, which I totally respect. She didn't just hire someone to create this then slap her name and likeness on the front. I've read a few reviews on blogs about the makeup items, and they seemed pretty positive. Good for her, sounds like she worked hard for this!
JWOWW - JWOWW Skincare
OK i'm using the term celebrity pretty loosely here. Aside from just launching her own line of tanning products (sold at tanning parlors) JWOWW from Jersey Shore is launching her own line of skincare items, which include a facial cleanser, an eye cream and a color enhancing moisturizer. I doubt this will be on counter next to La Mer, but it might do well in a Walmart or Target.
Jessica Simpson - BeautyMint
Jessica Simpson is the Queen of branching out into different business ventures and being successful. Shoes, handbags, a line of eatable bath products, a hair extension line, not to mention her music career. Launching in October, Jessica has teamed up with a skincare expert and formed BeautyMint. BeautyMint "has personalized monthly skincare system which combines the most advanced anti-aging technology and science with natural ingredients" according to Cocoperez.com. She's been wildly successful before, so I wouldn't be surprised if this took off too. Get that $$$ girl!
Dita Von Teese - Makeup Line coming soonI was surprised to find out that Dita Von Teese sells her own shampoo, conditioner and hairspray on her website - did you guys know that? The more exciting news came yesterday, when Dita annouced via Twitter that she has a makeup line in the works! I've always admired her makeup and retro style, so I was geeking out that she is developing her own beauty line. This is one I will definitely be checking out. There is no timeline as of yet, but when I get more updates on when it will launch I will let you guys know!
What do you guys think, any interest in these celebrity skincare and beauty lines? Share with us!